Filing Details
- Accession Number:
- 0001104659-11-004621
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2011-02-02 21:09:13
- Reporting Period:
- 2011-01-31
- Filing Date:
- 2011-02-02
- Accepted Time:
- 2011-02-02 21:09:13
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1365038 | Demand Media Inc. | DMD | Services-Computer Processing & Data Preparation (7374) | 204731239 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1504471 | Richard M Rosenblatt | C/O Demand Media, Inc. 1299 Ocean Avenue, Suite 500 Santa Monica CA 90401 | Ceo & Chairman Of The Board | Yes | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock, $0.0001 Par Value | Disposition | 2011-01-31 | 764,728 | $17.00 | 4,039,022 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Common Stock | Stock Option (right to buy) | Acquisiton | 2010-08-03 | 1,150,000 | $0.00 | 1,150,000 | $18.00 |
| Common Stock | Stock Option (right to buy) | Acquisiton | 2010-08-03 | 1,150,000 | $0.00 | 1,150,000 | $24.00 |
| Common Stock | Stock Option (right to buy) | Acquisiton | 2010-08-03 | 1,150,000 | $0.00 | 1,150,000 | $30.00 |
| Common Stock | Stock Option (right to buy) | Acquisiton | 2010-08-03 | 1,150,000 | $0.00 | 1,150,000 | $36.00 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 1,150,000 | 2020-08-02 | No | 4 | A | Direct | |
| 1,150,000 | 2020-08-02 | No | 4 | A | Direct | |
| 1,150,000 | 2020-08-02 | No | 4 | A | Direct | |
| 1,150,000 | 2020-08-02 | No | 4 | A | Direct |
Footnotes
- The shares subject to the option vest and become exercisable in 36 substantially equal monthly installments, starting on the second anniversary of the closing of the Issuer's initial public offering (the "Effective Date") and on each monthly anniversary of such date over the three year period thereafter (for a total vesting period of five years from the Effective Date), subject to Mr. Rosenblatt's continued employment with the Issuer through the applicable vesting date.
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