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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1365038	Demand Media Inc.	DMD	Services-Computer Processing & Data Preparation (7374)	204731239

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1504474	Shawn J Colo	C/O Demand Media, Inc. 1299 Ocean Avenue, Suite 500 Santa Monica CA 90401	Executive V.p. & Head Of M&A	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.0001 Par Value	Disposition	2011-01-31	85,033	$17.00	1,017,467	No	4	S	Direct
Common Stock, $0.0001 Par Value	Disposition	2011-01-31	42,516	$17.00	98,246	No	4	S	Indirect	See Foonotes
Common Stock, $0.0001 Par Value	Disposition	2011-01-31	42,516	$17.00	98,246	No	4	S	Indirect	See Foonotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Indirect	See Foonotes
No	4	S	Indirect	See Foonotes

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (right to buy)	Acquisiton	2010-08-03	50,000	$0.00	50,000	$18.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
50,000		2020-08-02	No	4	A	Direct

Footnotes

These securities are directly held by the Shawn J. Colo Grantor Retained Annuity Trust, dated 9/12/08, for which Mr. Colo is the trustee. Mr. Colo disclaims any beneficial ownership of these shares except to the extent of his pecuniary interest therein, if any.
These securities are directly held by the Deidre A. O'Neil Grantor Retained Annuity Trust, dated 9/12/08, for which Mr. Colo is the trustee. Mr. Colo disclaims any beneficial ownership of these shares except to the extent of his pecuniary interest therein, if any.
The shares subject to the option shall vest and become exercisable in substantially equal installments on each monthly anniversary of the closing of the Issuer's initial public offering (the "Effective Date") occurring over the four year period immediately following the Effective Date, subject to Mr. Colo's continued employment with the Issuer through such date.