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Filing Details

Accession Number:: 0000921895-15-001777
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2015-07-20 20:00:13
Reporting Period:: 2015-07-16

Filing Date:: 2015-07-20
Accepted Time:: 2015-07-20 20:00:13
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1415624	Yume Inc	YUME	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1550213	Avi Management, Llc	555 E. Lancaster Avenue Suite 520 Radnor PA 19087	No	No	Yes	No
1603432	Avi Partners, Llc	555 E. Lancaster Avenue Suite 520 Radnor PA 19087	No	No	Yes	No
1627603	Avi Capital Yankee, Lp	555 E. Lancaster Avenue Suite 520 Radnor PA 19087	No	No	Yes	No
1647887	C Darren Wallis	555 E. Lancaster Avenue Suite 520 Radnor PA 19087	No	No	Yes	No
1647890	Avi Capital Partners, Lp	555 E. Lancaster Avenue Suite 520 Radnor PA 19087	No	No	Yes	No
1648118	Jr A James Dunn	555 E. Lancaster Avenue Suite 520 Radnor PA 19087	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.001 Par Value	Acquisiton	2015-07-16	21,572	$5.40	293,394	No	4	P	Indirect	By Managed Account of AVI Partners, LLC
Common Stock, $0.001 Par Value	Acquisiton	2015-07-17	124,806	$5.38	418,200	No	4	P	Indirect	By Managed Account of AVI Partners, LLC
Common Stock, $0.001 Par Value	Acquisiton	2015-07-20	121,800	$5.40	540,000	No	4	P	Indirect	By Managed Account of AVI Partners, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	By Managed Account of AVI Partners, LLC
No	4	P	Indirect	By Managed Account of AVI Partners, LLC
No	4	P	Indirect	By Managed Account of AVI Partners, LLC

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $0.001 Par Value	3,003,560	Indirect	By AVI Capital Yankee, LP
Common Stock, $0.001 Par Value	72,433	Indirect	By AVI Capital Partners, LP

Footnotes

This Form 4 is filed jointly by AVI Capital Yankee, LP ("AVI Yankee"), AVI Capital Partners, LP ("AVI LP"), AVI Partners, LLC ("AVI Partners"), AVI Management, LLC ("AVI Management"), James A. Dunn, Jr., and Darren C. Wallis (collectively, the "Reporting Persons"). Each Reporting Person is a member of a reporting group that owns in the aggregate more than 10% of the Issuer's outstanding shares of Common Stock. As such, each Reporting Person may be deemed to beneficially own more than 10% of the Issuer's outstanding shares of Common Stock. Each Reporting Person disclaims beneficial ownership of the shares of Common Stock reported herein except to the extent of his or its pecuniary interest therein, and this report shall not be deemed to be an admission that any Reporting Person is the beneficial owner of such shares of Common Stock for purposes of Section 16 or for any other purpose.
Shares of Common Stock held in an account managed by AVI Partners. Each of Messrs. Dunn and Wallis, as a managing partner of AVI Partners, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI Partners.
Shares of Common Stock beneficially owned by AVI Yankee. AVI Partners, as the general partner of AVI Yankee, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI Yankee. AVI Management, as the investment manager of AVI Yankee, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI Yankee. Each of Messrs. Dunn and Wallis, as a managing partner of AVI Partners and a managing member of AVI Management, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI Yankee.
Shares of Common Stock beneficially owned by AVI LP. AVI Partners, as the general partner of AVI LP, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI LP. AVI Management, as the investment manager of AVI LP, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI LP. Each of Messrs. Dunn and Wallis, as a managing partner of AVI Partners and a managing member of AVI Management, may be deemed to be the beneficial owner of the shares of Common Stock beneficially owned by AVI LP.
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.33 to $5.45. The Reporting Persons undertake to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in foonotes 5, 6 and 7 to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.30 to $5.44.
The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $5.3380 to $5.43.