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Home > Insider Trading > Filing (0001612886-15-000011)

Filing Details

Accession Number:: 0001612886-15-000011
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2015-07-08 21:20:11
Reporting Period:: 2015-07-07

Filing Date:: 2015-07-08
Accepted Time:: 2015-07-08 21:20:11
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	Services-Prepackaged Software (7372)	510633881

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1612886	K Paul Joachim	1250 53Rd Street, Suite 2 Emeryville CA 94608	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-07-07	2,750	$0.70	26,083	No	4	M	Direct
Common Stock	Disposition	2015-07-07	2,750	$13.90	23,333	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (right to buy)	Disposition	2015-07-07	2,750	$0.00	2,750	$0.70

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
286,250		2022-04-19	No	4	M	Direct

Footnotes

Of the reported shares, 16,875 shares are represented by RSUs.
The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 13, 2015.
Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 2/22/2013, and thereafter 1/48th of the shares vest monthly.