Home > Insider Trading > Filing (0001209191-15-044709)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1595974	Rubicon Project Inc.	RUBI	Services-Computer Programming, Data Processing, Etc. (7370)	208881738

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1523288	David Day	C/O The Rubicon Project, Inc. 12181 Bluff Creek Drive, 4Th Floor Los Angeles CA 90094	Chief Accounting Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2015-05-15	5,200	$17.24	38,100	No	4	S	Direct
Common Stock	Disposition	2015-05-19	25,100	$0.00	63,200	No	4	A	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	A	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Acquisiton	2015-05-19	9,300	$0.00	9,300	$16.75

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
9,300		2025-05-19	No	4	A	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan in order to cover the reporting person's tax liability incurred upon the vesting of the reporting person's restricted shares.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.04 to $17.54, inclusive. The reporting person undertakes to provide to The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (2) to this Form 4.
Includes 1,250 shares acquired under the The Rubicon Project, Inc. 2014 Employee Stock Purchase Plan on May 15, 2015.
Represents shares of restricted stock that vest as follows: (a) 7,844 shares on May 15, 2016; (b) 3,138 shares on each November 15 and May 15 thereafter until November 15, 2018; and (c) 1,566 shares on May 15, 2019.
Granted as compensation for services.
25% of the stock options will vest on February 1, 2016 and the remaining option shares will become exercisable in 36 equal installments each calendar month thereafter.