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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184324	B Lynn Fuller	1398 Central Ave. Dubuque IA 52001	Chairman & Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-05-01	10,000	$29.65	0	No	4	M	Indirect	As Trustee
Common Stock	Disposition	2015-05-01	10,000	$33.83	0	No	4	S	Indirect	As Trustee
Common Stock	Disposition	2015-05-01	267,616	$0.00	576,420	No	5	G	Indirect	As Trustee
Common Stock	Disposition	2015-05-01	7,100	$0.00	5,000	No	5	G	Indirect	By Spouse
Common Stock	Acquisiton	2015-05-01	26,900	$33.83	0	No	4	P	Indirect	Family LLLP
Common Stock	Acquisiton	2015-05-01	267,616	$0.00	0	No	5	G	Indirect	Family LLLP
Common Stock	Acquisiton	2015-05-01	7,100	$0.00	301,616	No	5	G	Indirect	Family LLLP

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Indirect	As Trustee
No	4	S	Indirect	As Trustee
No	5	G	Indirect	As Trustee
No	5	G	Indirect	By Spouse
No	4	P	Indirect	Family LLLP
No	5	G	Indirect	Family LLLP
No	5	G	Indirect	Family LLLP

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (Right To Buy)	Disposition	2015-05-01	10,000	$0.00	0	$29.65

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2017-01-16	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	35,862	Direct
Common Stock	123,078	Indirect	As Trustee
Common Stock	12,188	Indirect	HTLF Retirement Plan

Footnotes

Multi line entry --- see next line for total
Shares held by Lynn B. Fuller Trust Under Agreement dated 5-7-96, Lynn B. Fuller Trustee
Represents a sale to two adult sons in which payment is represented by promissory notes.
Represents the transfer by Mr. Fuller's Trust to the LBF Heartland Partnership LLLP.
Represents the transfer by Mr. Fuller's spouse to the LBF Heartland Partnership LLLP.
Represents the transfer by adult sons to LBF Heartland Partnership LLLP.
Shares held by LBF Heartland Partnership LLLP - Lynn B Fuller is the General Partner. Wife and two (2) adult sons are Limited Partners.
Includes 24,475 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date.
Includes 11,387 shares of Performance Based Restricted Stock.
Shares held by the Emma O. Fuller Trust dated 9-3-85 Dubuque Bank & Trust, L.S. Fuller & L.B. Fuller, co-trustees
Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protectin Act of 2006.
Represents options to buy granted under the Company's Stock Option Plan, a Rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of date of grant.