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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1062292	Xo Group Inc.	XOXO	Retail-Nonstore Retailers (5960)	133895178

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1106199	David Liu	C/O Xo Group Inc. 195 Broadway, 25Th Floor New York NY 10007		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2015-03-26	12,778	$17.06	106,210	No	4	S	Indirect	By GRATs
Common Stock	Disposition	2015-03-27	12,775	$17.42	93,435	No	4	S	Indirect	By GRATs

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By GRATs
No	4	S	Indirect	By GRATs

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	663,022	Direct
Common Stock	587,543	Indirect	By wife

Footnotes

The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.86 to $17.33, inclusive. The reporting person undertakes to provide to XO Group Inc., any security holder of XO Group Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.13 to $17.52, inclusive. The reporting person undertakes to provide to XO Group Inc., any security holder of XO Group Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.