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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1387050	W Thomas Lance	C/O The Boston Beer Company, Inc. One Design Center Place, Suite 850 Boston MA 02210	Vp Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2015-02-27	6,500	$18.51	9,842	No	4	M	Direct
Class A Common	Disposition	2015-02-27	2,452	$268.69	7,390	No	4	S	Direct
Class A Common	Disposition	2015-02-27	3,948	$275.29	3,442	No	4	S	Direct
Class A Common	Disposition	2015-02-27	100	$279.09	3,342	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Class A Common Stock Option	Disposition	2015-02-27	6,500	$0.00	60,000	$18.51

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
33,500	2011-03-01	2019-03-13	No	4	M	Direct

Footnotes

On 3/13/2009, the Issuer granted the Reporting Person a contingent vesting option of 60,000 shares of Class A Common Stock. The option vested in three equal installments: The first on on 3/1/2011, the second on 03/01/2012, and the third on 03/01/2013.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,452 shares is from $268.06 to $269.03. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,948 shares is from $275.00 to $275.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.