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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1415624	Yume Inc	YUME	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1582703	Ayyappan Sankaran	C/O Yume, Inc. 1204 Middlefield Road Redwood City CA 94063	Evp, Engineering & Cto	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-02-19	2,850	$4.35	7,871	No	5	J	Direct
Common Stock	Disposition	2015-02-23	2,850	$5.39	5,021	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	5	J	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	18,071	Indirect	By Ayyappan Sankaran 2013 Annuity Trust dated June 24, 2013
Common Stock	777,292	Indirect	By The Ayyappan Living Trust

Footnotes

These shares were acquired under the Issuer's Employee Stock Purchase Plan in transactions that were exempt under Rule 16b-3(c).
Reflects (i) 81,929 shares that were distributed from the Ayyappan Sankaran Annuity Trust to the Reporting Person and (ii) 777,292 shares that were transferred from the Reporting Person to The Ayyappan Living Trust in transactions that were exempt from reporting under Rule 16a-13.
The Reporting Person has sole voting and investment control over the shares held by the Ayyappan Sankaran 2013 Annuity Trust dated June 24, 2013.