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Filing Details

Accession Number:: 0001543898-15-000004
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2015-02-20 16:54:52
Reporting Period:: 2015-02-18

Filing Date:: 2015-02-20
Accepted Time:: 2015-02-20 16:54:52
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1158172	Comscore Inc.	SCOR	Services-Business Services, Nec (7389)	541955550

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1543898	Serge Matta	C/O Comscore, Inc. 11950 Democracy Drive, 6Th Floor Reston VA 20190	President & Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2015-02-19	17,325	$51.40	71,957	No	4	S	Direct
Common Stock	Disposition	2015-02-20	17,260	$50.95	54,697	No	4	S	Direct
Common Stock	Acquisiton	2015-02-18	7,500	$0.00	62,197	No	4	A	Direct
Common Stock	Acquisiton	2015-02-18	7,335	$0.00	69,532	No	4	M	Direct
Common Stock	Acquisiton	2015-02-18	7,335	$0.00	76,867	No	4	M	Direct
Common Stock	Acquisiton	2015-02-18	16,667	$0.00	93,534	No	4	M	Direct
Common Stock	Acquisiton	2015-02-18	12,555	$0.00	106,089	No	4	M	Direct
Common Stock	Disposition	2015-02-18	24,513	$51.81	81,576	No	4	F	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	A	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	F	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Restricted Stock Units	Disposition	2015-02-18	7,335	$0.00	7,335	$0.00
Common Stock	Restricted Stock Units	Disposition	2015-02-18	7,335	$0.00	7,335	$0.00
Common Stock	Restricted Stock Units	Disposition	2015-02-18	16,667	$0.00	16,667	$0.00
Common Stock	Restricted Stock Unit	Disposition	2015-02-18	12,555	$0.00	12,555	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
37,124	2017-02-18	No	4	M	Direct
29,789	2017-02-18	No	4	M	Direct
16,667	2016-02-18	No	4	M	Direct
12,555	2016-02-18	No	4	M	Direct

Footnotes

Shares disposed of pursuant to a 10b5-1 plan entered into in June, 2014.
Granted pursuant to the terms of comScore, Inc. 2007 Equity Incentive Plan. One fourth (1/4) to vest each year beginning on February 18, 2011 and annually thereafter on future anniversaries of the Vesting Commencement Date, provided that the recipient continues to provide services to the Company through each such date.
The Compensation Committee of the Company's Board of Directors approved a one-time promotion award of 44,459 shares. 50% of this promotion award (or 22,230 shares) will be earned based on Company-performance targets established for 2014. The Company-performance targets are 50% based on revenue and 50% based on adjusted EBITDA performance. The performance-based portion of this award will be determined on or around February 18, 2015, with one-third of the number of shares subject to the LTI awards to be immediately vested at the time of award, and one-third of the number of shares subject to the one-time award shall vest annually on each of February 18, 2016 and 2017. The remaining 50% of this promotion award (or 22,229 shares) will vest in three equal installments on February 18, 2015, 2016, and 2017. In each case, the vesting will be subject to Mr. Matta continuation as a service provider to the Company.
Granted pursuant to the terms of comScore, Inc. 2007 Equity Incentive Plan. One third (1/3) to vest each year beginning on February 18, 2014 and annually thereafter on future anniversaries of the Vesting Commencement Date, provided that the recipient continues to provide services to the Company through each such date.
Granted pursuant to the comScore, Inc. 2007 Equity Incentive Plan. 12,555 shares to vest on February 18, 2015, and 12,555 shares to vest on February 18, 2016, provided that the recipient continues to provide services to the Company through each such date.
These shares were deducted in order to cover tax withholding obligations associated with the restricted stock vestings on February 18, 2015.