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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184326	J Douglas Horstmann	1398 Central Ave. Dubuque IA 52001	Evp, Lending	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2015-01-30	5,000	$27.92	0	No	4	S	Direct
Common Stock	Disposition	2015-02-03	5,000	$28.47	127,534	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	10,516	Indirect	401(k)
Common Stock	27,000	Indirect	By Spouse
Common Stock	5,204	Indirect	HTLF Retirement Plan

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Non-Qualified Stock Option (Right To Buy)	$29.65		2017-01-16	1,500	1,500	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
2017-01-16	1,500	1,500	Direct

Footnotes

Multi line entry....see next line for total.
Includes 9,951 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date.
Includes 4,226 shares of Performance Based Restricted Stock.
Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protectin Act of 2006.
Represents options to buy granted under the Company's Stock Option Plan, a Rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of date of grant.