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Filing Details

Accession Number:: 0001140361-15-003289
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2015-01-30 16:03:03
Reporting Period:: 2015-01-29

Filing Date:: 2015-01-30
Accepted Time:: 2015-01-30 16:03:03
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1206513	F Martin Roper	C/O The Boston Beer Company, Inc. One Design Center Place, Suite 850 Boston MA 02210	President And C.e.o.	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2015-01-29	10,000	$244.10	11,030	No	4	M	Direct
Class A Common	Disposition	2015-01-29	1,561	$312.00	9,469	No	4	S	Direct
Class A Common	Disposition	2015-01-29	2,477	$313.02	6,992	No	4	S	Direct
Class A Common	Disposition	2015-01-29	1,399	$313.93	5,593	No	4	S	Direct
Class A Common	Disposition	2015-01-29	3,163	$315.04	2,430	No	4	S	Direct
Class A Common	Disposition	2015-01-29	900	$316.11	1,530	No	4	S	Direct
Class A Common	Disposition	2015-01-29	500	$317.00	1,030	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Class A Common Stock Option	Disposition	2015-01-29	10,000	$0.00	10,000	$244.10

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
110,773	2014-08-05	2015-06-30	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 5, 2014.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,561 shares is from $311.44 to $312.31. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,477 shares is from $312.49 to $313.45. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,399 shares is from $313.50 to $314.48. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,163 shares is from $314.54 to $315.37. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 900 shares is from $316.00 to $316.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The option vests in 5 equal installments; the first on January 1, 2014, and the final vesting on January 1, 2018, subject to the Reporting Person remaining employed by the Issuer on the applicable vesting date.
With respect to certain shares, the option expires on December 31, 2017. All options are subject to earlier expiration based on certain contingencies.