Home > Insider Trading > Filing (0001181431-14-039712)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1538738	Arvin Kash	C/O Nielsen N.v. 85 Broad Street New York NY 10004	Vice Chairman	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-12-23	7,797	$16.00	49,871	No	4	M	Direct
Common Stock	Disposition	2014-12-23	1,637	$45.58	48,234	No	4	F	Direct
Common Stock	Disposition	2014-12-23	2,475	$0.00	45,759	No	5	G	Direct
Common Stock	Disposition	2014-12-23	4,378	$45.58	41,381	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	F	Direct
No	5	G	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-12-23	7,797	$0.00	7,797	$16.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
16,812		2019-05-26	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	37,104	Indirect	By Trust

Footnotes

Represents a charitable donation from the reporting person.
These securities are held by a trust for the benefit of the Reporting Person's daughter over which the Reporting Person may have investment discretion. The Reporting Person disclaims beneficial ownership of the securities held by the trust except to the extent of his pecuniary interest therein.
Represents options to purchase shares of common stock of the Issuer, of which 57,421 vested. The remaining 8,203 will vest on December 31, 2014.