Home > Insider Trading > Filing (0001181431-14-038671)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1510709	Brian West	C/O Nielsen N.v. 85 Broad Street New York NY 10004	Chief Operating Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-12-09	482	$0.00	189,114	No	4	A	Direct
Common Stock	Acquisiton	2014-12-09	39,063	$32.00	228,177	No	4	M	Direct
Common Stock	Acquisiton	2014-12-09	31,641	$32.00	259,818	No	4	M	Direct
Common Srock	Acquisiton	2014-12-09	62,500	$30.19	322,318	No	4	M	Direct
Common Stock	Acquisiton	2014-12-09	37,500	$27.98	359,818	No	4	M	Direct
Common Stock	Disposition	2014-12-09	170,704	$45.00	189,114	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-12-09	39,063	$0.00	39,063	$32.00
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-12-09	31,641	$0.00	31,641	$32.00
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-12-09	62,500	$0.00	62,500	$30.19
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-12-09	37,500	$0.00	37,500	$27.98

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2017-03-21	No	4	M	Direct
0	2017-03-21	No	4	M	Direct
62,500	2018-05-11	No	4	M	Direct
112,500	2019-07-26	No	4	M	Direct

Footnotes

Represents dividend equivalent rights in connection with the Issuer's quarterly dividend and accrued to the reporting person on restricted stock units.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
Represents options to purchase shares of common stock of the Issuer, of which 81% were vested at the time of Issuer's initial public offering and 19% of which vested on December 31, 2011.
Represents options to purchase shares of common stock of the Issuer which are currently vested.
Represents options to purchase shares of common stock of the Issuer, which vest ratably in four installments over 4 years beginning one year afte the grant dae (May 11, 2011).
Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over 4 years beginning one year after the grant date (July 26, 2012).