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Filing Details

Accession Number:: 0001181431-14-037836
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-12-03 18:22:35
Reporting Period:: 2014-12-01

Filing Date:: 2014-12-03
Accepted Time:: 2014-12-03 18:22:35
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1585819	J Matthew Wallach	C/O Veeva Systems Inc. 4637 Chabot Drive, Suite 210 Pleasanton CA 94588	President	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2014-12-01	59,014	$0.00	59,014	No	4	C	Direct
Class A Common Stock	Disposition	2014-12-01	54,600	$31.35	4,414	No	4	S	Direct
Class A Common Stock	Disposition	2014-12-01	4,414	$32.11	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Stock Option (right to buy)	Disposition	2014-12-01	59,014	$0.00	59,014	$3.92
Class A Common Stock	Class B Common Stock	Acquisiton	2014-12-01	59,014	$0.00	59,014	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2014-12-01	59,014	$0.00	59,014	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
1,136,621	2023-03-09	No	4	M	Direct
2,170,923		No	4	A	Direct
2,111,909		No	4	C	Direct

Footnotes

The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.7900 to $31.7899 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.7900 to $32.70 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).
The option shares are fully vested and may be exercised at any time.
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.
Represents (i) 900,000 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship and (ii) 1,270,923 shares of Class B Common Stock held directly by the Reporting Person.
Represents (i) 900,000 shares of Class B Common Stock held by the Reporting Person and Cristina Wallach as joint tenants with right of survivorship and (ii) 1,211,909 shares of Class B Common Stock held directly by the Reporting Person.