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Filing Details

Accession Number:: 0001477200-14-000139
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-11-19 19:28:39
Reporting Period:: 2014-11-17

Filing Date:: 2014-11-19
Accepted Time:: 2014-11-19 19:28:39
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1477200	Rocket Fuel Inc.	FUEL	Services-Computer Programming, Data Processing, Etc. (7370)	300472319

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1586322	A. Richard Frankel	1900 Seaport Blvd Redwood City CA 94063	Co-Founder And President	Yes	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2014-11-17	5,160	$18.20	1,755,840	No	4	S	Direct
Common Stock	Disposition	2014-11-17	420	$18.03	134,580	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2014-11-17	420	$18.03	134,580	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2014-11-18	5,160	$17.63	1,750,680	No	4	S	Direct
Common Stock	Disposition	2014-11-18	420	$17.56	134,160	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2014-11-18	420	$17.56	134,160	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote
No	4	S	Direct
No	4	S	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Footnotes

The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.73 to $19.29, inclusive. The reporting person undertakes to provide to Rocket Fuel Inc., any security holder of Rocket Fuel Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (3), (6), (7) and (8) to this Form 4.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 8, 2014
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.74 to $18.31, inclusive.
Shares held in the name of Martha M. Conway Grantor Retained Annuity Trust U/T/A May 20, 2013. Ms. Conway is the wife of Mr. Frankel.
Shares held by The Richard A. Frankel Grantor Retained Annuity Trust U/T/A May 20, 2013, for which the reporting person is a trustee.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.35 to $18.26, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.43 to $17.74, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $17.43 to $17.75, inclusive.