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Filing Details

Accession Number:: 0001209191-14-069730
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-11-18 17:43:56
Reporting Period:: 2014-11-14

Filing Date:: 2014-11-18
Accepted Time:: 2014-11-18 17:43:56
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1478484	Zulily Inc.	ZU	Retail-Catalog & Mail-Order Houses (5961)	271202150

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1191211	J Michael Potter	C/O Zulily, Inc. 2601 Elliott Avenue, Suite 200 Seattle WA 98121		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2014-11-14	7,544	$0.00	7,544	No	4	C	Direct
Class A Common Stock	Disposition	2014-11-14	7,544	$28.50	0	No	4	S	Direct
Class A Common Stock	Acquisiton	2014-11-18	17,456	$0.00	17,456	No	4	C	Direct
Class A Common Stock	Disposition	2014-11-18	17,456	$28.47	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Stock Option (Right to Buy)	Disposition	2014-11-14	7,544	$0.00	7,544	$0.31
Class A Common Stock	Class B Common Stock	Acquisiton	2014-11-14	7,544	$0.00	7,544	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2014-11-14	7,544	$0.00	7,544	$0.00
Class B Common Stock	Stock Option (Right to Buy)	Disposition	2014-11-18	17,456	$0.00	17,456	$0.31
Class A Common Stock	Class B Common Stock	Acquisiton	2014-11-18	17,456	$0.00	17,456	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2014-11-18	17,456	$0.00	17,456	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
173,706	2021-03-20	No	4	M	Direct
7,544		No	4	M	Direct
0		No	4	C	Direct
156,250	2021-03-20	No	4	M	Direct
17,456		No	4	M	Direct
0		No	4	C	Direct

Footnotes

Each share of Class B Common Stock was convertible at any time at the option of the holder into one share of Class A Common Stock.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.45 to $28.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote 2 to this Form 4.
The shares subject to this option shall vest in equal monthly installments, at a rate of 1/48th of the total number of shares on the one-month anniversary of the vesting commencement date and 1/48th of the total number of shares on each monthly anniversary of the vesting commencement date thereafter for so long as the recipient of the option provides continuous service to the Issurer, such that the total number of shares shall be fully vested on the four-year anniversary of the vesting commencement date.
Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock upon any transfer, whether or not for value and whether voluntary or involuntary or by operation of law, except for certain transfers described in the Issuer's Amended and Restated Certificate of Incorporation, including, without limitation, certain transfers for tax and estate planning purposes.
Not applicable.