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Filing Details

Accession Number:: 0001140361-14-042645
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-11-18 16:09:06
Reporting Period:: 2014-11-17

Filing Date:: 2014-11-18
Accepted Time:: 2014-11-18 16:09:06
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1260884	F William Urich	C/O The Boston Beer Company, Inc. One Design Center Place, Suite 850 Boston MA 02210	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2014-11-17	5,000	$46.60	9,029	No	4	M	Direct
Class A Common	Disposition	2014-11-17	2,086	$258.50	6,943	No	4	S	Direct
Class A Common	Disposition	2014-11-17	1,059	$259.65	5,884	No	4	S	Direct
Class A Common	Disposition	2014-11-17	480	$260.59	5,404	No	4	S	Direct
Class A Common	Disposition	2014-11-17	1,024	$261.99	4,380	No	4	S	Direct
Class A Common	Disposition	2014-11-17	351	$262.67	4,029	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Class A Common Stock Option	Disposition	2014-11-17	5,000	$0.00	5,000	$46.60

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
10,200	2011-03-01	2019-12-31	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2014
The shares reported include 702 shares of restricted stock subject to vesting conditions.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,086 shares is from $258.22 to $259.21. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,059 shares is from $259.24 to $260.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 480 shares is from $260.24 to $260.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,024 shares is from $2261.32 to $262.30. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 351 shares is from $262.59 to $262.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The contingent option vested in five equal installments: the first on March 1, 2011, and the last will vest on January 1, 2015.
An additional 3,800 shares will vest on January 1, 2015 provided that the Reporting Person remains employed by the Issuer on that date.