Home > Insider Trading > Filing (0001140361-14-041302)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1260884	F William Urich	C/O The Boston Beer Company, Inc. One Design Center Place, Suite 850 Boston MA 02210	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Acquisiton	2014-11-11	3,198	$35.98	7,227	No	4	M	Direct
Class A Common	Disposition	2014-11-11	2,500	$263.52	4,727	No	4	S	Direct
Class A Common	Disposition	2014-11-11	698	$264.38	4,029	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Class A Common Stock Option	Disposition	2014-11-11	3,198	$0.00	9,000	$35.98

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
5,000	2012-01-01	2016-12-31	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 8, 2014.
The shares reported include 702 shares of restricted stock subject to vesting conditions.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,500 shares is from $263.01 to 264.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The contingent option vested in five equal installments: the first on March 1, 2008 and the last on January 1, 2012.