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Filing Details

Accession Number:: 0001365303-11-000006
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-01-14 20:00:50
Reporting Period:: 2011-01-13

Filing Date:: 2011-01-14
Accepted Time:: 2011-01-14 20:00:50
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1407712	Mark Culhane	One Franklin Parkway Building 910 San Mateo CA 94403	Evp & Cfo	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-01-13	12,349	$1.00	122,424	No	4	M	Direct
Common Stock	Disposition	2011-01-13	12,349	$13.00	110,075	No	4	S	Direct
Common Stock	Acquisiton	2011-01-14	12,351	$1.00	122,426	No	4	M	Direct
Common Stock	Acquisiton	2011-01-14	32,500	$1.30	154,926	No	4	M	Direct
Common Stock	Disposition	2011-01-14	44,851	$13.00	110,075	No	4	S	Direct
Common Stock	Disposition	2011-01-13	11,806	$13.00	127,300	No	4	S	Indirect	by Trust1

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Indirect	by Trust1

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Incentive Stock Option (right to buy)	Disposition	2011-01-13	12,349	$0.00	12,349	$1.00
Common Stock	Incentive Stock Option (right to buy)	Disposition	2011-01-14	12,351	$0.00	12,351	$1.00
Common Stock	Incentive Stock Option (right to buy)	Disposition	2011-01-14	32,500	$0.00	32,500	$1.30

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
12,351	2013-03-20	No	4	M	Direct
0	2013-03-20	No	4	M	Direct
7,500	2014-07-22	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	9,000	Indirect	by Trust2
Common Stock	9,000	Indirect	by Trust3
Common Stock	9,000	Indirect	by Trust4

Footnotes

Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 26, 2010.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.00 to $13.01 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.00 to $13.05 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 26, 2010.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.00 to $13.02 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Shares held by Culhane Family Revocable Trust dated 12/16/99
Shares held by Maxwell A. R. Culhane 1999 Irrevocable Trust
Shares held by Michael D. Culhane 1999 Irrevocable Trust
Shares held by Monica G. Culhane 1999 Irrevocable Trust
The stock option is fully vested and exercisable.