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Filing Details

Accession Number:: 0001181431-14-033387
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-10-02 18:36:06
Reporting Period:: 2014-09-30

Filing Date:: 2014-10-02
Accepted Time:: 2014-10-02 18:36:06
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1059953	Itzhak Fisher	C/O Nielsen N.v. 85 Broad Street New York NY 10004	Evp, Global Business Develop.	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2014-09-30	13,752	$30.19	45,339	No	4	M	Direct
Common Stock	Disposition	2014-09-30	13,752	$44.43	31,587	No	4	S	Direct
Common Stock	Acquisiton	2014-09-30	1,560	$27.98	33,147	No	4	M	Direct
Common Stock	Disposition	2014-09-30	1,560	$44.51	31,587	No	4	S	Direct
Common Stock	Acquisiton	2014-09-30	1,053	$16.00	69,053	No	4	M	Indirect	See Footnote
Common Stock	Acquisiton	2014-09-30	10,470	$32.00	79,523	No	4	M	Indirect	See Footnote
Common Stock	Disposition	2014-09-30	13,083	$44.51	68,000	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Indirect	See Footnote
No	4	M	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock	Disposition	2014-09-30	13,752	$0.00	13,752	$30.19
Common Stock	Options to Purchase Common Stock	Disposition	2014-09-30	1,560	$0.00	1,560	$27.98
Common Stock	Options to Purchase Common Stock	Disposition	2014-09-30	1,053	$0.00	1,053	$16.00
Common Stock	Options to Purchase Common Stock	Disposition	2014-09-30	8,553	$0.00	8,553	$32.00
Common Stock	Options to Purchase Common Stock	Disposition	2014-09-30	1,917	$0.00	1,917	$32.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
25,000	2018-05-11	No	4	M	Direct
93,440	2019-07-26	No	4	M	Direct
23,049	2017-06-04	No	4	M	Indirect
3,322	2017-06-04	No	4	M	Indirect
8,201	2017-06-04	No	4	M	Indirect

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $44.21 to $44.84, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Held through a limited liability company, of which the reporting person and his spouse are members. The reporting person disclaims beneficial ownership of the securities held by this limited liability company except to the extent of his pecuniary interest therein.
Represents options to purchase shares of common stock of the Issuer, which ratably vest in four installments over 4 years beginning one year after the grant date (May 11, 2011).
Represents options to purchase shares of common stock of the Issuer, which ratably vest in annual installments over 4 years beginning one year after the grant date (July 26, 2012).
Represents options to purchase shares of common stock of the Issuer, of which 9,375 vested on June 4, 2007, 35,625 vested on December 31, 2007, 35,625 vested on December 31, 2009, 35,625 vested on December 31, 2012 and 35,625 vested on December 31, 2013.
Represents options to purchase shares of common stock of the Issuer, of which 1,563 vested on the grant date (June 4, 2007), 5,937 vested on December 31, 2007, 5,937 vested on December 31, 2009, 5,938 vested on December 31, 2012 and 5,937 vested on December 31, 2013.
Represents options to purchase shares of common stock of the Issuer, of which 100% are vested.