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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1062292	Xo Group Inc.	XOXO	Retail-Nonstore Retailers (5960)	133895178

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1529458	Kristin Savilia	C/O Xo Group Inc. 195 Broadway, 25Th Floor New York NY 10007	Evp, Local Enterprise	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2014-08-15	2,198	$12.01	88,735	No	4	S	Direct
Common Stock	Disposition	2014-08-18	11,426	$11.94	77,309	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	S	Direct

Footnotes

The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $12.00 to $12.03, inclusive. The reporting person undertakes to provide to XO Group Inc., any security holder of XO Group Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Includes 252 shares of Common Stock acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2014.
The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $11.90 to $12.00, inclusive. The reporting person undertakes to provide to XO Group Inc., any security holder of XO Group Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.