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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
95052	Elizabeth Arden Inc	RDEN	Perfumes, Cosmetics & Other Toilet Preparations (2844)	590914138

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1036230	Scott E Beattie	C/O Elizabeth Arden, Inc. 2400 Sw 145 Avenue, 2Nd Floor Miramar FL 33027	Chairman, President And Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock, $.01 Par Value	Acquisiton	2011-01-05	5,000	$13.31	1,086,062	No	4	M	Direct
Common Stock, $.01 Par Value	Disposition	2011-01-05	5,000	$23.77	1,081,062	No	4	S	Direct
Common Stock, $.01 Par Value	Acquisiton	2011-01-06	5,000	$13.31	1,086,062	No	4	M	Direct
Common Stock, $.01 Par Value	Disposition	2011-01-06	5,000	$23.83	1,081,062	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock, $.01 Par Value	Stock Option (Right to Buy)	Disposition	2011-01-05	5,000	$0.00	5,000	$13.31
Common Stock, $.01 Par Value	Stock Option (Right to Buy)	Disposition	2011-01-06	5,000	$0.00	5,000	$13.31

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
56,899	2002-01-31	2011-01-31	No	4	M	Direct
51,899	2002-01-31	2011-01-31	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $.01 Par Value	130,000	Indirect	Thru GRAT

Footnotes

Partial exercise and sale as part of a future exercise and hold of a stock option expiring on January 31, 2011, pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 22, 2010.
Reflects the weighted average price of 5,000 shares of common stock of the Issuer sold as part of a future exercise and hold of a stock option expiring January 31, 2011 in multiple transactions on January 5, 2011 with the sale price ranging from $23.75 to $23.87 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
Reflects the weighted average price of 5,000 shares of common stock of the Issuer sold as part of a future exercise and hold of a stock option expiring January 31, 2011 in multiple transactions on January 6, 2011 with the sale price ranging from $23.75 to $24.00 per share. The Reporting Person undertakes to provide upon request by the Staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.