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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1091171	Blue Nile Inc	NILE	Retail-Jewelry Stores (5944)	911963165

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1287613	C Mark Vadon	C/O Blue Nile, Inc. 705 Fifth Avenue S, Ste 900 Seattle WA 98104	Executive Chairman	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2010-08-30	12,635	$43.02	359,933	No	4	S	Direct
Common Stock	Acquisiton	2010-08-31	7,741	$8.75	367,674	No	4	M	Direct
Common Stock	Disposition	2010-08-31	7,741	$43.01	359,933	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (Right to Buy)	Disposition	2010-08-31	7,741	$0.00	7,741	$8.75

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
3,687		2013-10-09	No	4	M	Direct

Footnotes

Represents the weighted average sale price. The highest price at which shares were sold was $43.12 and the lowest price at which shares were sold was $43.00.
Represents the weighted average sale price. The highest price at which shares were sold was $43.24 and the lowest price at which shares were sold was $43.00.
25% of the option shares vest on August 26, 2004 and one-forty-eighth of the option shares vest in equal monthly installments over the following thirty-six months.
Not applicable.