Home > Insider Trading > Filing (0001181431-14-027710)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1059953	Itzhak Fisher	C/O Nielsen N.v. 85 Broad Street New York NY 10004	Evp, Global Business Develop.	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2014-07-28	15,312	$30.19	118,292	No	4	M	Direct
Common Stock	Disposition	2014-07-28	15,312	$47.72	102,980	No	4	S	Direct
Common Stock	Acquisiton	2014-07-28	11,523	$32.00	79,523	No	4	M	Indirect	See Footnote
Common Stock	Disposition	2014-07-28	11,523	$47.70	68,000	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct
No	4	M	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock	Disposition	2014-07-28	11,523	$0.00	11,523	$32.00
Common Stock	Options to Purchase Common Stock	Disposition	2014-07-28	15,312	$0.00	15,312	$30.19

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
10,118		2017-06-04	No	4	M	Indirect
54,064		2018-05-11	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $47.56 to $47.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $47.54 to $47.90, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Held through a limited liability company, of which the reporting person and his spouse are members. The reporting person disclaims beneficial ownership of the securities held by this limited liability company except to the extent of his pecuniary interest therein.
Represents options to purchase shares of common stock of the Issuer, of which 100% are vested.
Represents options to purchase shares of common stock of the Issuer, which ratably vest in four installments over 4 years beginning one year after the grant date (May 11, 2011).