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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	Services-Prepackaged Software (7372)	510633881

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1613754	David Toth	1250 53Rd Street, Suite 1 Emeryville CA 94608		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-07-23	28,465	$0.00	128,465	No	4	C	Direct
Common Stock	Acquisiton	2014-07-23	6,250	$0.00	134,715	No	4	A	Direct
Common Stock	Acquisiton	2014-07-23	10,000	$7.00	144,715	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	A	Direct
No	4	P	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series A Preferred Stock (Convertible)	Disposition	2014-07-23	28,465	$0.00	28,465	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	C	Direct

Footnotes

Each share of Issuer's Preferred Stock automatically converted into Common Stock on a 1-for-1 basis immediately prior to the closing of the Issuer's initial public offering and has no expiration date.
The reported shares are represented by restricted stock units or RSUs, which will vest upon the satisfaction of both a service condition and an event condition. The event condition will be satisfied on the first to occur, if any, of (i) the date that is the earlier of (A) six (6) months after the effective date of the closing of the initial underwritten public offering of the Issuer's common stock pursuant to an effective registration statement, or (B) March 15, 2015; and (ii) the time immediately prior to the consummation of a change in control. After satisfaction of the event condition, 1/16th of the total number of shares of common stock underlying the RSUs will vest on April 21, 2014 and the remaining balance will vest in equal quarterly installments over the following four years.
Of the reported shares, 6,250 shares are represented by RSUs.