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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	Services-Prepackaged Software (7372)	510633881

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1612886	K Paul Joachim	1250 53Rd Street, Suite 1 Emeryville CA 94608	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2014-07-23	22,500	$0.00	22,500	No	4	A	Direct
Common Stock	Acquisiton	2014-07-23	5,000	$7.00	27,500	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	A	Direct
No	4	P	Direct

Footnotes

The reported shares are represented by restricted stock units or RSUs, which will vest upon the satisfaction of both a service condition and an event condition. The event condition will be satisfied on the first to occur, if any, of (i) the date that is the earlier of (A) six (6) months after the effective date of the closing of the initial underwritten public offering of the Issuer's common stock pursuant to an effective registration statement, or (B) March 15, 2015; and (ii) the time immediately prior to the consummation of a change in control. Upon the satisfaction of the event condition, 1/16th of the total number of shares of common stock underlying the RSUs will vest on July 11, 2014 and the remaining balance will vest in equal quarterly installments over the following four years.
Of the reported shares, 22,500 shares are represented by RSUs.