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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	Services-Prepackaged Software (7372)	510633881

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1601862	Ashu Garg	C/O Foundation Capital 250 Middlefield Road Menlo Park CA 94025		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2014-07-23	83,537	$0.00	383,867	No	4	C	Indirect	Foundation Capital VI, L.P.
Common Stock	Acquisiton	2014-07-23	3,768,399	$0.00	4,152,266	No	4	C	Indirect	Foundation Capital VI, L.P.
Common Stock	Acquisiton	2014-07-23	820,260	$0.00	4,972,526	No	4	C	Indirect	Foundation Capital VI, L.P.
Common Stock	Acquisiton	2014-07-23	2,825,571	$7.00	7,798,097	No	4	P	Indirect	Foundation Capital VI, L.P.
Common Stock	Acquisiton	2014-07-23	934	$0.00	4,290	No	4	C	Indirect	Foundation Capital VI Principals Fund, LLC
Common Stock	Acquisiton	2014-07-23	42,106	$0.00	46,396	No	4	C	Indirect	Foundation Capital VI Principals Fund, LLC
Common Stock	Acquisiton	2014-07-23	9,165	$0.00	55,561	No	4	C	Indirect	Foundation Capital VI Principals Fund, LLC
Common Stock	Acquisiton	2014-07-23	31,571	$7.00	87,132	No	4	P	Indirect	Foundation Capital VI Principals Fund, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	Foundation Capital VI, L.P.
No	4	C	Indirect	Foundation Capital VI, L.P.
No	4	C	Indirect	Foundation Capital VI, L.P.
No	4	P	Indirect	Foundation Capital VI, L.P.
No	4	C	Indirect	Foundation Capital VI Principals Fund, LLC
No	4	C	Indirect	Foundation Capital VI Principals Fund, LLC
No	4	C	Indirect	Foundation Capital VI Principals Fund, LLC
No	4	P	Indirect	Foundation Capital VI Principals Fund, LLC

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series A Preferred Stock (Convertible)	Disposition	2014-07-23	83,537	$0.00	83,537	$0.00
Common Stock	Series A Preferred Stock (Convertible)	Disposition	2014-07-23	934	$0.00	934	$0.00
Common Stock	Series B Preferred Stock (Convertible)	Disposition	2014-07-23	3,768,399	$0.00	3,768,399	$0.00
Common Stock	Series B Preferred Stock (Convertible)	Disposition	2014-07-23	42,106	$0.00	42,106	$0.00
Common Stock	Series C Preferred Stock (Convertible)	Disposition	2014-07-23	820,260	$0.00	820,260	$0.00
Common Stock	Series C Preferred Stock (Convertible)	Disposition	2014-07-23	9,165	$0.00	9,165	$0.00

Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	300,330	Indirect	Foundation Capital VI, L.P.
Common Stock	3,356	Indirect	Foundation Capital VI Principals Fund, LLC

Footnotes

Each share of Issuer's Preferred Stock automatically converted into Common Stock on a 1-for-1 basis immediately prior to the closing of the Issuer's initial public offering and has no expiration date.
Foundation Capital Management Co. VI, LLC is the sole manager of Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC and has sole voting and investment power with respect to the shares held by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. William B. Elmore, Paul G. Koontz, Michael N. Schuh, Paul R. Holland, Richard A. Redelfs, Steve P. Vassallo, Charles P. Moldow and Warren M. Weiss are managing members of Foundation Capital Management Co. VI, LLC, and may be deemed to share voting and investment power over the shares owned by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. Each of the managing members of Foundation Capital Management Co. VI, LLC disclaims beneficial ownership in the shares held by the aforementioned entities except to the extent of his or her pecuniary interest therein.