Home > Insider Trading > Filing (0001209191-14-042394)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1100270	Krispy Kreme Doughnuts Inc	KKD	Retail-Food Stores (5400)	562169715

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1044379	H James Morgan	370 Knollwood Street Suite 500 Winston-Salem NC 27103	Chairman And Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-06-16	150,000	$1.40	179,147	No	4	M	Direct
Common Stock	Disposition	2014-06-16	43,886	$16.01	135,261	No	4	S	Direct
Common Stock	Disposition	2014-06-17	106,114	$16.08	29,147	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (right to buy)	Disposition	2014-06-16	150,000	$0.00	150,000	$1.40

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2019-01-29	No	4	M	Direct

Footnotes

The Prices reported in Column 4 are weighted average prices. These shares were sold in multiple transactions at prices ranging from $16.00 to $16.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The sale of the shares reported in Column 4 was made as part of the Reporting Person's personal investment and financial planning needs, including for individual asset diversification, retirement planning and estate planning purposes. Of the 150,000 shares sold, approximately 78,458 shares were sold to cover the strike price of stock options exercised and the estimated taxes resulting from the exercise. The Reporting Person holds vested and unvested shares and options to purchase shares as indicated in this filing and the Reporting Person's other filings under Section 16 of the Securities Exchange Act of 1934, as amended. This transaction results in the Reporting Person retaining approximately 88% of his potential equity stake in the Issuer.
The options will vest, provided employment continues through the applicable vesting dates, in four equal annual installments beginning on January 29, 2010.