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Filing Details

Accession Number:: 0001209191-14-041073
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-06-12 19:31:35
Reporting Period:: 2014-06-10

Filing Date:: 2014-06-12
Accepted Time:: 2014-06-12 19:31:35
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1372375	Millennial Media Inc.	MM	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1252022	P Robert Goodman	C/O Bessemer Venture Partners 1865 Palmer Avenue, Suite 104 Larchmont NY 10538		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2014-06-10	0	$0.00	541,499	No	4	S	Direct
Common Stock	Disposition	2014-06-11	0	$0.00	541,499	No	4	S	Direct
Common Stock	Disposition	2014-06-12	0	$0.00	541,499	No	4	S	Direct
Common Stock	Disposition	2014-06-12	33,333	$4.28	508,166	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Footnotes

On June 10, 2014, Bessemer Venture Partners VI, L.P. ("BVP VI") sold 70,312 shares of Common Stock of the Issuer (the "shares"), Bessemer Venture Partners Co-Investment LP ("BVP Co-Investment") sold 28,451 shares, and Bessemer Venture Partners VI Institutional L.P. ("BVP Institutional," and together with BVP VI and BVP Co-Investment, the "Funds") sold 1,237 shares at the weighted average sale price of $4.17270 (the "June 10 Fund Sales"). After the June 10 Fund Sales, BVP VI owned 5,211,562 shares, BVP Co-Investment owned 2,108,807 shares, and BVP Institutional owned 91,737 shares of Common Stock. These shares were sold in multiple transactions at prices ranging from $4.15 to $4.20. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Represents shares held directly by the reporting person as well as shares held by NB Group, LLC, and excludes shares held by the Funds. The reporting person is a managing member of NB Group, LLC and disclaims beneficial ownership of the securities held by NB Group, LLC, except to the extent of his pecuniary interest therein.
The reporting person is one of several executive managers and a member of Deer VI & Co. LLC ("Deer VI"), the general partner of each of the Funds, and disclaims beneficial ownership of the securities, except to the extent of his pecuniary interest therein, if any, by virtue of his interest in Deer VI and his indirect limited partnership interest in BVP Co-Investment. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities.
On June 11, 2014, BVP VI sold 35,156 shares, BVP Co-Investment sold 14,225 shares and BVP Institutional sold 619 shares at the weighted average sale price of $4.49930 (the "June 11 Fund Sales"). After the June 11 Fund Sales, BVP VI owned 5,176,406 shares, BVP Co-Investment owned 2,094,582 shares, and BVP Institutional owned 91,118 shares of Common Stock. These shares were sold in multiple transactions at prices ranging from $4.30 to $4.70. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
On June 12, 2014, BVP VI sold 68,826 shares, BVP Co-Investment sold 27,850 shares and BVP Institutional sold 1,211 shares at the weighted average sale price of $4.3402 (the "June 12 Fund Sales"). After the June 12 Fund Sales, BVP VI owned 5,107,580 shares, BVP Co-Investment owned 2,066,732 shares, and BVP Institutional owned 89,907 shares of Common Stock. The price reported in column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $4.30 to $4.40. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Represents shares sold by Mr. Goodman on June 12, 2014.
The price reported represents the weighted average sale price of the shares sold. The prices of the shares sold in the Reported Transaction ranged from $4.23 to $4.32. The Reporting Person hereby undertakes, upon request of the Staff of the U.S. Securities and Exchange Commission, the Issuer or a security holder of the Issuer, to provide full information regarding the number of shares sold at each separate price.