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Filing Details

Accession Number:: 0001209191-14-032605
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-05-09 16:08:30
Reporting Period:: 2014-05-07

Filing Date:: 2014-05-09
Accepted Time:: 2014-05-09 16:08:30
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1025094	M James Kilts	C/O Centerview Capital Holdings Llc 31 West 52Nd Street New York NY 10019		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2014-05-07	869,082	$47.00	0	No	4	S	Indirect	See footnotes
Common Stock	Disposition	2014-05-07	42,164	$47.00	0	No	4	S	Indirect	See footnotes
Common Stock	Disposition	2014-05-07	227,812	$47.00	0	No	4	S	Indirect	See footnotes
Common Stock	Acquisiton	2014-05-07	208,628	$16.00	208,628	No	4	M	Indirect	See footnotes
Common Stock	Disposition	2014-05-07	208,628	$47.00	0	No	4	S	Indirect	See footnotes
Common Stock	Acquisiton	2014-05-07	241,413	$16.00	241,413	No	4	M	Indirect	See footnotes
Common Stock	Disposition	2014-05-07	241,413	$47.00	0	No	4	S	Indirect	See footnotes
Common Stock	Acquisiton	2014-05-07	10,122	$16.00	10,122	No	4	M	Indirect	See footnotes
Common Stock	Disposition	2014-05-07	10,122	$47.00	0	No	4	S	Indirect	See footnotes
Common Stock	Acquisiton	2014-05-07	11,712	$16.00	11,712	No	4	M	Indirect	See footnotes
Common Stock	Disposition	2014-05-07	11,712	$47.00	0	No	4	S	Indirect	See footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	M	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	M	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	M	Indirect	See footnotes
No	4	S	Indirect	See footnotes
No	4	M	Indirect	See footnotes
No	4	S	Indirect	See footnotes

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to purchase common stock (right to buy)	Disposition	2014-05-07	208,628	$0.00	208,628	$16.00
Common Stock	Options to purchase common stock (right to buy)	Disposition	2014-05-07	241,413	$0.00	241,413	$16.00
Common Stock	Options to purchase common stock (right to buy)	Disposition	2014-05-07	10,122	$0.00	10,122	$16.00
Common Stock	Options to purchase common stock (right to buy)	Disposition	2014-05-07	11,712	$0.00	11,712	$16.00

Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
2017-02-02	No	4	M	Indirect
2017-02-02	No	4	M	Indirect
2017-02-02	No	4	M	Indirect
2017-02-02	No	4	M	Indirect

Footnotes

The price reported in Column 4 is a weighted price. These shares were sold in multiple transactions at prices ranging from $47.00 to $47.21, inclusive. The reporting person undertakes to provide Nielsen Holdings N.V. (the "Issuer"), any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
The reporting person is an employee of an affiliate of Centerview Capital. L.P. Centerview Employees, L.P. and Centerview VNU LLC (collectively, "Centerview"). As such, the reporting person may be deemed to beneficially own the shares of the Issuer that may be deemed to be directly or indirectly beneficially owned by Centerview. The reporting person disclaims beneficial ownership of such shares, and this report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for the purpose of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein.
These shares represent shares of common stock that were sold by Valcon Acquisition Holding (Luxembourg) S.a.r.l. ("Luxco").
The securities are attributable to Centerview Capital, L.P. through its ownership of securities of Luxco.
The securities are attributable to Centerview Employees, L.P. through its ownership of securities of Luxco.
The securities are attributable to Centerview VNU LLC through its ownership of securities of Luxco.
Represents options to purchase shares of common stock of the Issuer, which have fully vested.
Represents securities of the Issuer held by Centerview Capital, L.P.
Represents securities of the Issuer held by Centerview Employees, L.P.