Filing Details

Accession Number:
0001181431-10-061572
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-12-14 16:38:03
Reporting Period:
2010-12-10
Filing Date:
2010-12-14
Accepted Time:
2010-12-14 16:38:03
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
883293 Valassis Communications Inc VCI Services-Advertising (7310) 382760940
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1222494 F Alan Schultz Valassis Communications, Inc.
19975 Victor Parkway
Livonia MI 48152
President & Ceo Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-12-10 100,000 $11.69 345,428 No 4 M Direct
Common Stock Disposition 2010-12-10 100,000 $35.00 245,428 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Employee Stock Option (Right to Buy) Disposition 2010-12-10 100,000 $0.00 100,000 $11.69
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
350,000 2015-01-01 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 2,028 Indirect Valassis Employees' Retirement Savings Plan
Footnotes
  1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
  2. The option, representing a right to purchase a total of 100,000 shares vested in three equal installments on September 19, 2009, February 1, 2010 and February 18, 2010.