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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1297845	R Daniel Fishback	One Franklin Parkway Building 910 San Mateo CA 94403	President & Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-12-10	118,900	$11.06	163,250	No	4	S	Direct
Common Stock	Disposition	2010-12-08	3,000	$0.00	311,989	No	4	G	Indirect	by Trust3

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Direct
No	4	G	Indirect	by Trust3

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	18	Indirect	by Trust1
Common Stock	18	Indirect	by Trust2

Footnotes

Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 22, 2009.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $11.00 to $11.26 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Shares held by the Fishback Family Revocable Trust u/d/t March 5, 2001, Daniel R. Fishback and Lady Bess Fishback, Trustees
Shares held by the Annie Fishback Separate Share Irrevocable Trust
Shares held by the Megan Fishback Separate Share Irrevocable Trust