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Filing Details

Accession Number:: 0001209191-14-025749
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-04-03 19:15:36
Reporting Period:: 2014-04-02

Filing Date:: 2014-04-03
Accepted Time:: 2014-04-03 19:15:36
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1358483	Everyday Health Inc.	EVDY	Services-Business Services, Nec (7389)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
943431	Joshua Ruch	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1120545	Mark Leschly	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1325385	Rho Capital Partners Llc	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1419636	Rho Ventures Vi Lp	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1478944	Rmv Vi, L.l.c.	C/O Rho Ventures 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1533276	Rho Ventures Iii Holdings Llc	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1533278	Rho Ventures Partners Holdings Llc	C/O Rho Ventures 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1533280	Rho Investment Partners Holdings Llc	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No
1603655	Rho Ventures Ii Holdings Llc	C/O Rho Ventures, 152 West 57Th Street, 23Rd Floor New York NY 10019	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2014-04-02	4,554,808	$0.00	6,093,077	No	4	C	Indirect	See Footnote
Common Stock	Disposition	2014-04-02	92,120	$13.02	6,000,957	No	4	S	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	See Footnote
No	4	S	Indirect	See Footnote

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series A Preferred Stock	Disposition	2014-04-02	1,341,057	$0.00	894,037	$0.00
Common Stock	Series B Preferred Stock	Disposition	2014-04-02	1,646,948	$0.00	1,097,965	$0.00
Common Stock	Series C Preferred Stock	Disposition	2014-04-02	384,874	$0.00	256,582	$0.00
Common Stock	Series D Preferred Stock	Disposition	2014-04-02	393,060	$0.00	262,039	$0.00
Common Stock	Series F Preferred Stock	Disposition	2014-04-02	1,970,210	$0.00	1,313,473	$0.00
Common Stock	Series G Preferred Stock	Disposition	2014-04-02	861,110	$0.00	730,710	$0.00

Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect

Footnotes

Each share of the Series A Preferred Stock, the Series B Preferred Stock, the Series C Preferred Stock, the Series D Preferred Stock and the Series F Preferred Stock automatically converted into two-thirds of one share of common stock upon the closing of the issuer's initial public offering. The Series A Preferred Stock, the Series B Preferred Stock, Series C Preferred Stock, the Series D Preferred Stock and the Series F Preferred Stock have no expiration date.
Each share of the Series G Preferred Stock automatically converted into approximately 0.8486 shares of common stock of the issuer upon the closing of the issuer's initial public offering. The Series G Preferred Stock has no expiration date.
These shares are held by each of Rho Capital Partners LLC ("Partners"), Rho Ventures II Holdings LLC ("Rho II"), Rho Ventures III Holdings LLC ("Rho III"), Rho Ventures Partners Holdings LLC ("Holdings"), Rho Investment Partners Holdings LLC ("Investment"), Rho Ventures VI, L.P. ("RVVI"), Joshua Ruch ("Ruch") and Pinnacle Investment Partner "Q-4", L.P. ("Q-4").
Partners is the managing member of each of Rho II, Rho III, Holdings and Investment. Partners is also the managing member of RMV VI, L.L.C. ("RMV VI"), which is the general partner of RVVI. Habib Kairouz (a member of the baord of Directors of the issuer)("Kairouz"), Mark Leschly ("Leschly") and Ruch are managing members of Partners and, as such may be deemed to share the power to vote and dispose of the shares held by each of Rho II, Rho III, Holding, Investment and RVVI. In addition, the general partner of Q-4 is Pinnacle Management Partners LLC and its managing member is Rugu. Ruch is the managing member of Rugu and, as such may be deemed to have the power to vote and dispose of the shares held directly by Q-4. Each of the reporting persons disclaims beneficial ownership of the shares reported herein except to the extent of his or its respective pecuniary interest therein.
The sale of these shares of common stock consists of (i) 65,988 shares sold by Holdings; (ii) 17,460 shares sold by Rho II; and (iii) 8,672 shares sold by Rho III.
Ownership consists of (i) 647,496 shares of common stock held directly by Rho II; (ii) 891,312 shares of common stock held directly by Rho III; (iii) 974,101 shares of common stock held directly by Holdings; (iv) 949,266 shares of common stock held directly by Investment; (v) 2,445,350 shares of common stock held directly by RVVI; (vi) 2,701 shares of common stock held directly by Ruch; (vii) 89,824 shares of common stock held directly by Q-4; and (vii) 907 shares of common stock held directly by Partners.
These shares were held directly by each of Rho II, Rho III, Holdings, Investment and RVVI, in the amounts of 705,898, 600,359, 6,398, 6,398 and 22,004 shares, respectively.
These shares were held directly by Holdings and Investment, in the amount of 823,474 shares each.
These shares were held directly by Rho III, Holdings, Investment, Ruch, Q-4 and Partners, in the amounts of 235,519, 74,678, 11,081, 64, 62,896 and 636 shares, respectively.
These shares were held directly by Rho III, Holdings, Investment, Ruch, Q-4 and Partners, in the amounts of 240,528, 76,266, 11,317, 65, 64,235 and 649 shares, respectively.