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Filing Details

Accession Number:: 0001181431-14-015459
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-04-03 17:23:17
Reporting Period:: 2014-04-03

Filing Date:: 2014-04-03
Accepted Time:: 2014-04-03 17:23:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1561387	Health Insurance Innovations Inc.	HIIQ	Insurance Agents, Brokers & Service (6411)	461282634

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1569131	Lori Kosloske	15438 N. Florida Avenue Suite 201 Tampa FL 33613		No	No	Yes	Yes
1569146	W Michael Kosloske	15438 N. Florida Avenue Suite 201 Tampa FL 33613	Chairman, President And Ceo	Yes	Yes	Yes	No
1571685	Health Plan Intermediaries Sub, Llc	15438 N. Florida Avenue Suite 201 Tampa FL 33613		No	No	Yes	No
1571686	Health Plan Intermediaires, Llc	15438 N. Florida Avenue Suite 201 Tampa FL 33613		No	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2014-04-01	5,300	$10.25	52,600	No	4	S	Direct
Class A Common Stock	Disposition	2014-04-02	6,400	$10.13	46,200	No	4	S	Direct
Class A Common Stock	Disposition	2014-04-03	2,775	$10.06	43,425	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common Stock	8,900	Indirect	see footnote
Class A Common Stock	8,566,667	Indirect	see footnote

Footnotes

The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, which was adopted by Mr. Kosloske on December 13, 2013.
The price reported in Column 4 represents the weighted average price of multiple transactions with a range of prices between $10.17 to $10.62, inclusive. Mr. Kosloske undertakes to provide, upon request by the SEC, Health Insurance Innovations, Inc., or a security holder of Health Insurance Innovations, Inc. full information regarding the number of shares sold at each separate price within the range.
The price reported in Column 4 represents the weighted average price of multiple transactions with a range of prices between $10.00 to $10.275, inclusive. Mr. Kosloske undertakes to provide, upon request by the SEC, Health Insurance Innovations, Inc., or a security holder of Health Insurance Innovations, Inc. full information regarding the number of shares sold at each separate price within the range.
The price reported in Column 4 represents the weighted average price of multiple transactions with a range of prices between $10.00 to $10.16, inclusive. Mr. Kosloske undertakes to provide, upon request by the SEC, Health Insurance Innovations, Inc., or a security holder of Health Insurance Innovations, Inc. full information regarding the number of shares sold at each separate price within the range.
By Lori Kosloske. Michael Kosloske and Lori Kosloske are husband and wife.
This number of shares consists of 8,480,000 shares of Class B Common Stock held of record by Health Plan Intermediaries, LLC ("HPI") and 86,667 shares of Class B Common Stock held by Health Plan Intermediaries Sub, LLC ("HPIS"). Michael Kosloske ("MK") is the sole member and primary manager of HPI, and has sole voting and dispositive power over the shares held by HPI. HPI is the sole managing member of HPIS and has sole voting and dispositive power over the shares held by HPIS. MK, by virtue of his control of HPI and HPI's control of HPIS, may be deemed to beneficially own all the shares of Class B Common Stock held of record by each of HPI and HPIS. The shares of Class B Common Stock, together with the Series B Membership Interests of HPI, are exchangeable, at MK's election, for equal number of shares of Class A Common Stock. This exchange right has no expiration date.