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Filing Details

Accession Number:: 0001181431-14-013111
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-03-17 20:17:40
Reporting Period:: 2013-10-21

Filing Date:: 2014-03-17
Accepted Time:: 2014-03-17 20:17:40
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1600274	Maja Kristin	C/O Veeva Sytstems Inc. 4637 Chabot Drive Suite 210 Pleasanton CA 94588		No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2013-10-21	6,500,000	$0.00	6,500,000	No	4	C	Indirect	By Reporting Person, as Trustee of the Maja Kristin Revocable Trust dated August 27, 2012
Common Stock	Disposition	2013-10-21	6,500,000	$0.00	0	No	4	J	Indirect	By Reporting Person, as Trustee of the Maja Kristin Revocable Trust dated August 27, 2012
Class A Common Stock	Acquisiton	2013-10-21	325,000	$0.00	325,000	No	4	C	Indirect	By Reporting Person, as trustee of the Maja Kristin Revocable Trust dated August 27, 2012
Class A Common Stock	Disposition	2013-10-21	325,000	$20.00	0	No	4	S	Indirect	By Reporting Person, as trustee of the Maja Kristin Revocable Trust dated August 27, 2012

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	By Reporting Person, as Trustee of the Maja Kristin Revocable Trust dated August 27, 2012
No	4	J	Indirect	By Reporting Person, as Trustee of the Maja Kristin Revocable Trust dated August 27, 2012
No	4	C	Indirect	By Reporting Person, as trustee of the Maja Kristin Revocable Trust dated August 27, 2012
No	4	S	Indirect	By Reporting Person, as trustee of the Maja Kristin Revocable Trust dated August 27, 2012

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Series A Convertible Preferred Stock	Disposition	2013-10-21	6,500,000	$0.00	6,500,000	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2013-10-21	6,500,000	$0.00	6,500,000	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2013-10-21	325,000	$0.00	325,000	$0.00

Remaning Holdings	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	No	4	C	Indirect
6,500,000	No	4	J	Indirect
6,175,000	No	4	C	Indirect

Footnotes

Each share of convertible preferred stock automatically converted into one (1) share of Common Stock immediately prior to the closing of the Issuer's initial public offering of Class A Common Stock (the "IPO"), and has no expiration date.
Shares held by Reporting Person, as trustee of the Maja Kristin Revocable Trust dated August 27, 2012 (the "Kristin Trust"). The Reporting Person is a trustee and beneficiary of the Kristin Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Kristin Trust.
Immediately prior to the closing of the IPO and following the conversion of each series of the Issuer's convertible preferred stock into Common Stock, each share of Common Stock was reclassified, in an exempt transaction pursuant to Rule 16b-7, into one (1) share of Class B Common Stock.
Each share of Class A Common Stock was issued upon conversion of one (1) share of Class B Common Stock. The Reporting Person sold Class A Common Stock to the underwriters in connection with the closing of the IPO.
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation in effect after the closing of the IPO. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.