Home > Insider Trading > Filing (0001209191-14-020384)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1415624	Yume Inc	YUME	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1406419	Dag Ventures Iii-Qp Lp	251 Lytton Avenue, Suite 200 Palo Alto CA 94301	No	No	Yes	No
1527929	Thomas R. Goodrich	251 Lytton Avenue, Suite 200 Palo Alto CA 94301	No	No	Yes	No
1527931	J. John Cadeddu	251 Lytton Avenue, Suite 200 Palo Alto CA 94301	No	No	Yes	No
1580975	Dag Ventures Management Iii, Llc	251 Lytton Avenue, Suite 200 Palo Alto CA 94301	No	No	Yes	No
1580976	Dag Ventures Iii, L.p.	251 Lytton Avenue, Suite 200 Palo Alto CA 94301	No	No	Yes	No
1580977	Dag Ventures Gp Fund Iii, Llc	251 Lytton Avenue, Suite 200 Palo Alto CA 94301	No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2014-03-07	40,711	$6.51	2,898,352	No	4	S	Indirect	By DAG Ventures III - QP, L.P.
Common Stock	Disposition	2014-03-07	3,830	$6.51	272,639	No	4	S	Indirect	By DAG Ventures III, L.P.
Common Stock	Disposition	2014-03-07	41	$6.51	2,932	No	4	S	Indirect	By DAG Ventures GP Fund III, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By DAG Ventures III - QP, L.P.
No	4	S	Indirect	By DAG Ventures III, L.P.
No	4	S	Indirect	By DAG Ventures GP Fund III, LLC

Footnotes

Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $6.42 to $6.68 per share. Each Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
DAG Ventures Management III, LLC ("DAG Management III") serves as the sole General Partner of DAG Ventures III-QP, L.P. ("DAG III-QP") and DAG Ventures III, L.P. ("DAG III") and serves as the sole Manager of DAG Ventures GP Fund III, LLC ("DAG GP III"). As such, DAG Management III possesses sole voting and investment control over the securities owned by DAG III-QP, DAG III and DAG GP III, and may be deemed to have indirect beneficial ownership of the securities held by DAG III-QP, DAG III and DAG GP III. DAG Management III, however, owns no securities of the Issuer directly. Messrs. Cadeddu and Goodrich are Managing Directors of DAG Management III and share voting and dispositive power over the shares held by DAG III-QP, DAG III and DAG GP III. Each Reporting Person disclaims beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III except to the extent of his or its proportionate pecuniary interest therein.