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Filing Details

Accession Number:: 0001209191-14-018608
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-03-07 21:19:43
Reporting Period:: 2014-03-05

Filing Date:: 2014-03-07
Accepted Time:: 2014-03-07 21:19:43
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1415624	Yume Inc	YUME	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1032453	Vinod Khosla	C/O Khosla Ventures 2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1471809	Khosla Ventures Iii, L.p.	C/O Khosla Ventures 2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1471810	Khosla Ventures Seed, L.p.	2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501927	Vk Services, Llc	C/O Khosla Ventures 2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501928	Khosla Ventures Seed Associates, Llc	2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501934	Khosla Ventures Associates Iii, Llc	C/O Khosla Ventures 2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501937	Khosla Ventures Associates Ii, Llc	2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501947	Khosla Ventures Seed Side Fund Associates, Llc	2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501948	Khosla Ventures Seed Side Fund, L.p.	2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No
1501949	Khosla Ventures Ii, L.p.	2128 Sand Hill Road Menlo Park CA 94025	No	No	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2014-03-05	10,000	$6.64	3,531,709	No	4	S	Indirect	See Footnote
Common Stock	Disposition	2014-03-07	137,386	$0.00	3,394,323	No	4	J	Indirect	See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnote
No	4	J	Indirect	See Footnote

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	1,025,313	Indirect	See Footnote
Common Stock	59,295	Indirect	See Footnote
Common Stock	347,134	Indirect	See Footnote
Common Stock	173,567	Indirect	See Footnote

Footnotes

Reflects the sale of Distributed Securities (as defined in Footnote 3) by a member of KVA II (as defined in Footnote 3) that is not an affiliate of the Issuer.
The price reported in Column 4 is the weighted average price. These shares were sold in multiple transactions ranging from $6.55 to $6.75, inclusive. Each Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in Footnote 2 to this Form 4.
Consists of securities held of record by Khosla Ventures II, L.P. ("KV II") and securities that were originally purchased by KV II and then distributed by KV II to Khosla Ventures Associates II, LLC ("KVA II"), the general partner of KV II, which in turn distributed such securities to members and affiliates of members of KVA II (the "Distributed Securities"). KVA II continues to possess voting and investment control over the Distributed Securities. Vinod Khosla is the managing member of VK Services, LLC ("VK Services"), which is the manager of KVA II. Each of KVA II, VK Services and Vinod Khosla may be deemed to possess voting and investment control over such shares, and each of KVA II, VK Services and Vinod Khosla may be deemed to have indirect beneficial ownership of such shares. Each Reporting Person disclaims beneficial ownership of such shares except to the extent of his or its pecuniary interest therein.
On March 7, 2014, 137,386 shares of Common Stock of the Issuer that were Distributed Securities were released from the voting and investment control of KVA II. KVA II, VK Services and Vinod Khosla no longer possess voting or investment control with respect to these shares and no longer may be deemed to have indirect beneficial ownership of such shares.
Consists of securities held of record by Khosla Ventures III, L.P. ("KV III"), of which Khosla Ventures Associates III, LLC ("KVA III") is the general partner. Vinod Khosla is the managing member of VK Services, which is the manager of KVA III. Each of KVA III, VK Services and Vinod Khosla may be deemed to possess voting and investment control over such shares, and each of KVA III, VK Services and Vinod Khosla may be deemed to have indirect beneficial ownership of such shares. Each Reporting Person disclaims beneficial ownership of such shares except to the extent of his or its pecuniary interest therein.
Consists of Distributed Securities held of record by VK Services. Vinod Khosla is the managing member of VK Services. Each of KVA II, VK Services and Vinod Khosla may be deemed to possess voting and investment control over such shares, and each of KVA II, VK Services and Vinod Khosla may be deemed to have indirect beneficial ownership of such shares. Each Reporting Person disclaims beneficial ownership of such shares except to the extent of his or its pecuniary interest therein.
Consists of securities held of record by Khosla Ventures Seed, L.P. ("KV Seed"), of which Khosla Ventures Seed Associates, LLC ("KVSA") is the general partner. Vinod Khosla is the managing member of VK Services, which is the manager of KVSA. Each of KV Seed, VK Services and Vinod Khosla may be deemed to possess voting and investment control over such shares, and each of KVSA, VK Services and Vinod Khosla may be deemed to have indirect beneficial ownership of such shares. Each Reporting Person disclaims beneficial ownership of such shares except to the extent of his or its pecuniary interest therein.
Consists of securities held of record by Khosla Ventures Seed Side Fund, L.P. ("KV SSF"), of which Khosla Ventures Seed Side Fund Associates, LLC ("KVSFA") is the general partner. Vinod Khosla is the managing member of VK Services, which is the manager of KVSFA. Each of KV SSF, VK Services and Vinod Khosla may be deemed to possess voting and investment control over such shares, and each of KVSFA, VK Services and Vinod Khosla may be deemed to have indirect beneficial ownership of such shares. Each Reporting Person disclaims beneficial ownership of such shares except to the extent of his or its pecuniary interest therein.