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Filing Details

Accession Number:: 0001101215-14-000060
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-03-05 16:00:46
Reporting Period:: 2014-03-04

Filing Date:: 2014-03-05
Accepted Time:: 2014-03-05 16:00:46
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1454989	J Bryan Kennedy	7500 Dallas Parkway, Suite 700 Plano TX 75024	Evp & President, Epsilon	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2014-03-04	15,000	$43.20	130,731	No	4	M	Direct
Common Stock	Disposition	2014-03-04	15,000	$283.88	115,731	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2014-03-04	15,000	$0.00	15,000	$43.20

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
12,596		2014-11-17	No	4	M	Direct

Footnotes

Cashless exercise of employee stock options due to expire on November 17, 2014, ten years after such options were granted.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.41 to $284.10 inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
The total number of securities beneficially owned includes: (a) 89,956 unrestricted shares; (b) 1,108 unvested units from an award of 3,256 time-based restricted stock units granted 2/21/12; (c) 6,644 unvested units from an award of 19,537 performance-based restricted stock units granted 2/21/12; (d) 1,598 unvested units from an award of 2,384 time-based restricted stock units granted 2/21/13; (e) 8,916 unvested units from an award of 13,306 performance-based restricted stock units granted 2/21/13; (f) 1,501 unvested time-based restricted stock units granted 2/18/14; and (g) 6,008 unvested performance-based restricted stock units granted 2/18/14.
This is an employee stock option grant that is fully vested.
The total number of derivative securities beneficially owned includes: (a) an option for 7,724 shares granted 2/13/06, which is fully vested; and (b) an option for 4,872 shares granted 2/21/07, which is fully vested.