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Filing Details

Accession Number:: 0001209191-14-017023
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-03-04 21:07:58
Reporting Period:: 2014-03-04

Filing Date:: 2014-03-04
Accepted Time:: 2014-03-04 21:07:58
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1169652	Channeladvisor Corp	ECOM	Services-Prepackaged Software (7372)	562257867

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1314483	Robert Hower	C/O Channeladvisor Corporation 2701 Aerial Center Parkway Morrisville NC 27560		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2014-03-04	79,169	$46.66	754,601	No	4	S	Indirect	By Funds
Common Stock	Disposition	2014-03-04	120,631	$47.65	633,970	No	4	S	Indirect	By Funds
Common Stock	Disposition	2014-03-04	200	$48.05	633,770	No	4	S	Indirect	By Funds

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Funds
No	4	S	Indirect	By Funds
No	4	S	Indirect	By Funds

Footnotes

The common stock was sold in a series of open market transactions on the transaction date with a volume weighted average sale price of $46.66. The range of sale prices for the transactions reported was $46.05 to $47.04 per share. The reporting person undertakes to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
ATV Associates VII, L.L.C. ("ATV LLC") is the general partner of Advanced Technology Ventures VII, L.P. ("ATV VII"), Advanced Technology Ventures VII (B), L.P. ("ATV VII-B"), Advanced Technology Ventures VII (C), L.P. ("ATV VII-C") and ATV Entrepreneurs VII, L.P. ("ATVE VII" and, together with ATV VII, ATV VII-B and ATV VII-C, the "Funds"). Robert Hower, the reporting person and a managing director of ATV LLC, disclaims beneficial ownership of the securities owned directly by the Funds, and this report shall not be deemed to be an admission that he is the beneficial owner of such securities, except to the extent of its pecuniary interest therein, if any.
The common stock was sold in a series of open market transactions on the transaction date with a volume weighted average sale price of $47.65. The range of sale prices for the transactions reported was $47.05 to $48.03 per share. The reporting person undertakes to provide, upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.