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Filing Details

Accession Number:: 0001101215-14-000049
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-02-25 16:09:46
Reporting Period:: 2014-02-21

Filing Date:: 2014-02-25
Accepted Time:: 2014-02-25 16:09:46
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1529225	A Melisa Miller	7500 Dallas Parkway, Suite 700 Plano TX 75024	Evp & Pres, Retail Credit Svcs	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-02-21	2,857	$0.00	46,705	No	4	A	Direct
Common Stock	Disposition	2014-02-21	5,514	$284.03	41,191	No	4	F	Direct
Common Stock	Disposition	2014-02-24	6,978	$287.72	34,213	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	F	Direct
No	4	S	Direct

Footnotes

Based on the Company's EBT performance in 2013, 139.5% of the original award of 7,232 performance-based restricted stock units granted 2/21/13 were earned, resulting in an additional 2,857 units, for a total of 10,089 units. The restrictions will lapse with respect to 3,330 units on 2/23/15 and with respect to 3,431 units on 2/21/16, subject to continued employment by the Reporting Person on the remaining vesting dates.
Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $287.47 to $288.10, inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
The total number of securities beneficially owned includes: (a) 13,823 unrestricted shares; (b) 1,097 unvested units from an award of 3,225 time-based restricted stock units granted 8/22/11; (c) 715 unvested units from an award of 2,101 time-based restricted stock units granted 2/21/12; (d) 4,289 unvested units from an award of 12,610 performance-based restricted stock units granted 2/21/12; (e) 1,212 unvested units from an award of 1,808 time-based restricted stock units granted 2/21/13; (f) 6,761 unvested units from an award of 10,089 performance-based restricted stock units granted 2/21/13; (g) 1,263 unvested time-based restricted stock units granted 2/18/14; and (h) 5,053 unvested performance-based restricted stock units granted 2/18/14.