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Filing Details

Accession Number:: 0001101215-14-000045
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-02-25 16:06:17
Reporting Period:: 2014-02-21

Filing Date:: 2014-02-25
Accepted Time:: 2014-02-25 16:06:17
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1101215	Alliance Data Systems Corp	ADS	Services-Business Services, Nec (7389)	311429215

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1510151	K Ann Leigh Epperson	7500 Dallas Parkway, Suite 700 Plano TX 75024	Svp, General Counsel & Secy	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2014-02-21	894	$0.00	17,263	No	4	A	Direct
Common Stock	Disposition	2014-02-21	1,503	$284.03	15,760	No	4	F	Direct
Common Stock	Disposition	2014-02-24	1,261	$287.64	14,499	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	F	Direct
No	4	S	Direct

Footnotes

Based on the Company's EBT performance in 2013, 139.5% of the original award of 2,264 performance-based restricted stock units granted 2/21/13 were earned, resulting in an additional 894 units, for a total of 3,158 units. The restrictions will lapse with respect to 1,042 units on 2/23/15 and with respect to 1,074 units on 2/21/16, subject to continued employment by the Reporting Person on the remaining vesting dates.
Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $287.47 to $287.74, inclusive. The reporting person undertakes to provide to Alliance Data Systems Corporation, any security holder of Alliance Data Systems Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth herein.
The total number of securities beneficially owned includes: (a) 8,500 unrestricted shares; (b) 249 unvested units from an award of 731 time-based restricted stock units granted 2/21/12; (c) 1,493 unvested units from an award of 4,387 performance-based restricted stock units granted 2/21/12; (d) 380 unvested units from an award of 566 time-based restricted stock units granted 2/21/13; (e) 2,116 unvested units from an award of 3,158 performance-based restricted stock units granted 2/21/13; (f) 352 unvested time-based restricted stock units granted 2/18/14; and (g) 1,409 unvested performance-based restricted stock units granted 2/18/14.