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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1387050	W Thomas Lance	C/O The Boston Beer Company, Inc. One Design Center Place, Suite 850 Boston MA 02210	Vp Operations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Disposition	2014-02-13	4,000	$18.51	7,242	No	4	M	Direct
Class A Common	Disposition	2014-02-13	3,198	$220.30	4,044	No	4	S	Direct
Class A Common	Disposition	2014-02-13	602	$221.08	3,442	No	4	S	Direct
Class A Common	Disposition	2014-02-13	200	$222.58	3,242	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Stock Option	Acquisiton	2014-02-13	4,000	$0.00	4,000	$18.51

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
52,000	2011-03-01	2019-03-12	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 13, 2013.
The amount of securities beneficially owned includes 653 restricted shares under the Issuer's employee equity incentive plan.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,198 shares is from $220.00 to $220.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 602 shares is from $221.00 to $221.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $222.00 to $222.65. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The option vested in three equal installments on March 1, 2011, March 1, 2012 and March 1, 2013.