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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
766421	Alaska Air Group Inc.	ALK	Air Transportation, Scheduled (4512)	911292054

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1274498	Brandon Pedersen	19300 International Blvd Seattle WA 98188	Vp/Finance & Cfo	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Restricted Stock Unit	Acquisiton	2014-02-11	2,590	$0.00	9,540	No	4	A	Direct
Common Stock	Acquisiton	2014-02-11	5,760	$0.00	19,840	No	4	A	Direct
Common Stock	Disposition	2014-02-11	1,576	$77.51	18,264	No	4	F	Direct
Common Stock	Disposition	2014-02-13	3,000	$79.81	15,264	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	A	Direct
No	4	F	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	EMPLOYEE STOCK OPTION (RT TO BUY)	Acquisiton	2014-02-11	4,890	$0.00	4,890	$77.51

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
4,890	2015-02-11	2024-02-11	No	4	A	Direct

Footnotes

OPTIONS WILL VEST IN 25% INCREMENTS OVER FOUR YEARS (ON 2/11/15, 2/11/16, 2/11/17 AND 2/11/18).
STOCK UNITS AWARDED UNDER THE ALASKA AIR GROUP, INC. 2008 PERFORMANCE INCENTIVE PLAN ON 2/11/2014 WILL CLIFF VEST ON 2/11/2017. UNITS ARE SUBJECT TO FORFEITURE.
COMMON SHARES ISSUED UPON ATTAINING PERFORMANCE GOALS SET FOR A THREE-YEAR PERIOD ENDING 12/31/2013 IN ACCORDANCE WITH THE TERMS OF A PERFORMANCE STOCK UNIT AWARD GRANTED ON 2/7/2011 UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; PER APPROVAL BY THE BOARD'S COMPENSATION COMMITTEE ON 2/11/14.
COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF PERFORMANCE STOCK UNITS ON 02/11/2014.