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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
766421	Alaska Air Group Inc.	ALK	Air Transportation, Scheduled (4512)	911292054

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1188828	Keith Loveless	19300 International Blvd Seattle WA 98188	Vp/Legal & General Counsel	No	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Restricted Stock Unit	Acquisiton	2014-02-11	3,130	$0.00	16,330	No	4	A	Direct
Common Stock	Acquisiton	2014-02-11	7,080	$0.00	20,413	No	4	A	Direct
Common Stock	Disposition	2014-02-11	1,978	$77.51	18,435	No	4	F	Direct
Common Stock	Acquisiton	2014-02-12	1,694	$30.65	20,129	No	4	M	Direct
Common Stock	Acquisiton	2014-02-12	2,440	$16.63	22,569	No	4	M	Direct
Common Stock	Disposition	2014-02-12	4,134	$78.00	18,435	No	4	S	Direct
Common Stock	Disposition	2014-02-13	2,655	$77.63	15,780	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	A	Direct
No	4	F	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	EMPLOYEE STOCK OPTION (RT TO BUY)	Acquisiton	2014-02-11	5,910	$0.00	5,910	$77.51
Common Stock	EMPLOYEE STOCK OPTION (RT TO BUY)	Disposition	2014-02-12	2,440	$0.00	2,440	$16.63
Common Stock	EMPLOYEE STOCK OPTION (RT TO BUY)	Disposition	2014-02-12	1,694	$0.00	1,694	$30.65

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
5,910	2015-02-11	2024-02-11	No	4	A	Direct
0	2011-02-03	2020-02-03	No	4	M	Direct
1,696	2012-02-07	2021-02-07	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock Espp	3,676	Direct
Common Stock 401(K)	585	Indirect	ESOP TRUST

Footnotes

COMMON SHARES ACQUIRED UNDER THE ALASKA AIR GROUP, INC. 2010 EMPLOYEE STOCK PURCHASE PLAN, AS OF 12/31/13.
COMMON SHARES HELD IN THE ALASKA AIR GROUP INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST, AS OF 12/31/13.
OPTIONS VEST IN 25% INCREMENTS OVER FOUR YEARS (02/11/2015, 02/11/2016, 02/11/2017 AND 02/11/2018).
STOCK UNITS AWARDED UNDER THE ALASKA AIR GROUP, INC. 2008 PERFORMANCE INCENTIVE PLAN ON 2/11/2014 WILL CLIFF VEST ON 2/11/2017. UNITS ARE NO LONGER SUBJECT TO FORFEITURE.
COMMON SHARES ISSUED UPON ATTAINING PERFORMANCE GOALS SET FOR A THREE-YEAR PERIOD ENDING 12/31/2013 IN ACCORDANCE WITH THE TERMS OF A PERFORMANCE STOCK UNIT AWARD GRANTED ON 2/7/2011 UNDER THE ISSUER'S 2008 PERFORMANCE INCENTIVE PLAN; PER APPROVAL BY THE BOARD'S COMPENSATION COMMITTEE ON 2/11/14.
COMMON SHARES FORFEITED TO COVER PAYROLL TAXES UPON VESTING OF PERFORMANCE STOCK UNITS ON 02/11/2014.