Home > Insider Trading > Filing (0001140361-14-000476)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1393650	C John Geist	C/O The Boston Beer Company, Inc. One Design Center Place Boston, Ma X1 02210	Vp Of Sales	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common	Acquisiton	2014-01-02	3,800	$46.60	0	No	4	M	Direct
Class A Common	Disposition	2014-01-02	3,800	$225.95	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common	Stock Option (Right to Buy)	Disposition	2014-01-02	3,800	$0.00	3,800	$46.60

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
3,800	2011-03-01	2019-12-31	No	4	M	Direct

Footnotes

The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 11, 2013.
The price shown is the weighted average sale price for the transactions reported on this line, as the transactions were part of a bulk sale. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The option vests in 5 equal installments; the first on March 1, 2011, and the final vesting on January 1, 2015, subject to the Reporting Person remaining employed by the Issuer on that date.