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Filing Details

Accession Number:: 0001209191-10-041484
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-08-05 13:00:00
Reporting Period:: 2010-08-03

Filing Date:: 2010-08-05
Accepted Time:: 2010-08-05 20:57:08
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1269871	Physicians Formula Holdings Inc.	FACE	Perfumes, Cosmetics & Other Toilet Preparations (2844)	200340099

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1346543	Srb Management, L.p.	300 Crescent Court, Suite 1111 Dallas TX 75201	No	No	Yes	No
1349003	Bc Advisors Llc	300 Crescent Court, Suite 1111 Dallas TX 75201	No	No	Yes	No
1349005	R Steven Becker	300 Crescent Court, Suite 1111 Dallas TX 75201	No	No	Yes	No
1451721	Srb Greenway Opportunity Fund Lp	300 Crescent Court, Suite 1111 Dallas TX 75201	No	No	Yes	No
1451722	Srb Greenway Opportunity Fund (Qp) Lp	300 Crescent Court, Suite 1111 Dallas TX 75201	No	No	Yes	No
1458693	A Matthew Drapkin	300 Crescent Court, Suite 1111 Dallas TX 75201	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2010-08-03	8,906	$3.74	1,528,844	No	4	S	Indirect	See Footnotes
Common Stock	Disposition	2010-08-04	700	$3.66	1,528,144	No	4	S	Indirect	See Footnotes

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	See Footnotes
No	4	S	Indirect	See Footnotes

Footnotes

This statement is jointly filed by and on behalf of each of SRB Management, L.P., SRB Greenway Opportunity Fund (QP), L.P. ("QP Fund"), SRB Greenway Opportunity Fund, L.P. ("LP Fund"), BC Advisors, LLC, Steven R. Becker and Matthew A. Drapkin. QP Fund and LP Fund are the direct beneficial owners of the securities covered by this report. SRB Management is the general partner of each of QP Fund and LP Fund and may be deemed to beneficially own securities owned by QP Fund and LP Fund. BC Advisors, LLC is the general partner of SRB Management and may be deemed to beneficially own securities owned by SRB Management. Steven R. Becker and Matthew A. Drapkin are the controlling persons of BC Advisors and may be deemed to beneficially own securities owned by BC Advisors.
Each reporting person states that neither the filing of this statement nor anything herein shall be deemed an admission that such person is, for purposes of Section 16 of the Act or otherwise, the beneficial owner of any securities covered by this statement. Each reporting person disclaims beneficial ownership of the securities covered by this statement, except to the extent of the pecuniary interest of such person in such securities.
Includes (a) 1,360,670 shares owned by QP Fund, and (b) 168,174 shares owned by LP Fund.
Includes (a) 1,360,047 shares owned by QP Fund, and (b) 168,097 shares owned by LP Fund.
Each reporting person may be deemed to be a member of a group with respect to the issuer or securities of the issuer for purposes of Section 13(d) or 13(g) of the Act. Each reporting person declares that neither the filing of this statement nor anything herein shall be construed as an admission that such person is, for the purposes of Section 13(d) or 13(g) of the Act or any other purpose, a member of a group with respect to the issuer or securities of the issuer.