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Home > Insider Trading > Filing (0001209191-10-042325)

Filing Details

Accession Number:: 0001209191-10-042325
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-08-12 13:00:00
Reporting Period:: 2010-08-11

Filing Date:: 2010-08-12
Accepted Time:: 2010-08-12 16:08:33
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
109758	Arbitron Inc	ARB	Services-Engineering, Accounting, Research, Management (8700)	520278528

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1204016	A Richard Post	9705 Patuxent Woods Drive Columbia MD 21046		Yes	No	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2010-08-11	3,000	$23.00	4,000	No	4	M	Direct
Common Stock	Disposition	2010-08-11	3,000	$26.56	1,000	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-Qualified Stock Option (right to buy)	Disposition	2010-08-11	3,000	$0.00	3,000	$23.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
6,000		2011-03-30	No	4	M	Direct

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 12, 2010.
The option, representing a right to purchase a total of 15,000 shares, became exercisable in three equal annual installments beginning on March 30, 2002, which was the first anniversary of the date on which the option was granted.