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Filing Details

Accession Number:: 0001127602-10-020516
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2010-08-03 13:00:00
Reporting Period:: 2010-07-30

Filing Date:: 2010-08-03
Accepted Time:: 2010-08-03 17:16:48
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1142701	United Online Inc	UNTD	Services-Computer Programming, Data Processing, Etc. (7370)	770575839

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1230439	R Mark Goldston	21301 Burbank Blvd. Woodland Hills CA 91367	Chairman, President & Ceo	Yes	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-07-30	300	$3.33	3,381,136	No	4	M	Direct
Common Stock	Disposition	2010-07-30	300	$6.50	3,380,836	No	4	S	Direct
Common Stock	Acquisiton	2010-08-02	100	$3.33	3,380,936	No	4	M	Direct
Common Stock	Disposition	2010-08-02	100	$6.50	3,380,836	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (Right to Buy)	Disposition	2010-07-30	300	$0.00	300	$3.33
Common Stock	Stock Option (Right to Buy)	Disposition	2010-08-02	100	$0.00	100	$3.33

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
321,647	2001-02-09	2011-02-08	No	4	M	Direct
321,547	2001-02-09	2011-02-08	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	920,622	Indirect	By Mark R. Goldston & Nancy Jane Goldston Family Trust

Footnotes

Includes 750,000 shares subject to a restricted stock unit award granted on April 3, 2007 that will be issued as those units vest.
Includes 600,000 shares subject to a restricted stock unit award granted on March 14, 2008 that will be issued as those units vest.
Includes 433,334 shares subject to a restricted stock unit award granted on August 26, 2008 that will be issued as those units vest.
Includes 181,250 shares subject to a restricted stock unit award granted on March 6, 2009 that will be issued as those units vest.
Includes 500,000 shares subject to a restricted stock unit award granted on February 15, 2010 that will be issued as those units vest.
The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 27, 2010.
Represents the weighted average sale price per share. The actual sales prices ranged from a low of $6.50 to a high of $6.501. The Reporting Person will provide upon request by the Securities and ExchangeCommission, the Issuer or any security holder of the Issuer full information regarding the number of shares sold at each separate price.
All shares were sold at $6.50 per share.
This option was granted under the United Online, Inc. 2001 Stock Incentive Plan in an exempt transaction pursuant to Rule 16b-3(d).
The option was granted on February 9, 2001 for a total of 600,000 shares and was immediately exercisable for all of those shares. However, any unvested shares purchased under such option would be subject to the Issuer's right to repurchase those shares, at the exercise price paid per share, upon the Reporting Person's termination of service with the Issuer prior to vesting in such shares. 25% of the total option shares vested on February 9, 2002, and the balance vested in 36 successive equal monthly installments upon the Reporting Person's completion of each additional month of service thereafter.