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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
766421	Alaska Air Group Inc	ALK	Air Transportation, Scheduled (4512)	911292054

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1403513	J Kelley Dobbs	Alaska Airlines, Inc. 19300 International Blvd Seattle WA 98188	Vp/Hr & Labor Relations	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2010-08-09	2,100	$32.96	5,362	No	4	M	Direct
Common Stock	Acquisiton	2010-08-09	1,777	$37.96	7,139	No	4	M	Direct
Common Stock	Acquisiton	2010-08-09	929	$27.40	8,068	No	4	M	Direct
Common Stock	Disposition	2010-08-09	4,806	$54.00	3,262	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common	EMP STOCK OPTION (RT TO BUY)	Disposition	2010-08-09	2,100	$0.00	2,100	$32.96
Common	EMP STOCK OPTION (RT TO BUY)	Disposition	2010-08-09	1,777	$0.00	1,777	$37.96
Common	EMP STOCK OPTION (RT TO BUY)	Disposition	2010-08-09	929	$0.00	929	$27.40

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	2006-08-30	2015-08-30	No	4	M	Direct
593	2009-09-13	2016-09-13	No	4	M	Direct
929	2010-06-14	2017-06-14	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	13,560	Direct
Common Stock	976	Indirect	ESOP TRUST

Footnotes

THE SAME-DAY EXERCISE AND SALE OF OPTIONS REPORTED IN THIS FORM 4 WERE EFFECTED PURSUANT TO A RULE 10b5-1 TRADING PROGRAM ADOPTED BY MS. DOBBS ON JULY 23, 2010.
STOCK UNITS AWARDED UNDER THE 2004 LONG-TERM INCENTIVE EQUITY AND 2008 PERFORMANCE INCENTIVE PLANS; SUBJECT TO FORFEITURE.
SHARES HELD IN AN ALASKA AIR GROUP, INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF DECEMBER 31, 2009.
THE OPTIONS VESTED IN FOUR ANNUAL INSTALLMENTS FROM THE DATE OF GRANT AND WERE FULLY VESTED AS OF 08/30/2009.
THE OPTIONS VESTED IN EQUAL ANNUAL INSTALLMENTS FROM THE DATE OF GRANT AND WERE FULLY EXERCISABLE AS OF 09/13/2009; REMAINING OPTIONS BECOME EXERCISABLE 09/13/2010.
THE OPTIONS VESTED IN EQUAL ANNUAL INSTALLMENTS FROM THE DATE OF GRANT AND WERE FULLY EXERCISABLE AS OF 06/14/2010; REMAINING OPTIONS BECOME EXERCISABLE 06/14/2011.